Digital Agency Trends 2022

Blog Link: https://www.coredna.com/blogs/digital-agency-trends

Agency growth in 2021 was characterized by agencies shifting to more revenue-focused services to help customers convert, growing content and, for full-service agencies, moving to data-driven decision making.

With 2022 and changing technology, partners are now facing a throwback to previous years when agencies were looking to deliver technical results to their customers.

We are seeing a shift from generic digital marketing agencies to much more specialized services in the areas of e-commerce, lead generation and visitor conversion strategies .

Our Agency Trends for 2022 are our views on how we see the agency business evolving and its impact on people, products and services.